How to Make Giving a Core Cultural Component

We’ve always stressed supporting good causes as a key part of the Principal Marketing ethos. There are many reasons for doing this, including the morale boost that comes with giving back to the community as a team. Here are a few reliable strategies any company can use to make philanthropy a central element of its culture.

Team volunteer events are perhaps the most obvious ways to instill a charitable commitment into a work culture. We poll our team members to find out what types of causes resonate with them, using what we learn to find the right giveback options.

When business leaders find the right causes to support, it’s also a good idea to find ways to donate skills rather than money. Not only is this cost-effective, it helps worthy causes make greater impact in people’s everyday lives. Whether your people are experts in marketing, programming, or some other area, you can bet that a charity could use your assistance.

Putting one person in charge of giveback efforts is another good way to create a more socially aware atmosphere. We’ve found that having a single contact or committee to handle charitable endeavors helps us organize our Principal Marketing giveback pursuits.

Any or all of these methods will help a company build a stronger commitment to giving.